08 Nov 2014 --- Petainer, the leading container manufacturer and supplier of plastic packaging for beverages will unveil the petainerKeg Linestar at BrauBeviale. The petainerKeg Linestar is based on the petainerKeg classic blown, one-way, recyclable PET keg, and features a significantly redesigned outer shell which enables it to fit specifically on existing steel-keg filling lines; reduce logistics costs up to 30% and maintain taste quality equal to that of steel.
Petainer Group Commercial Strategy Director, Annemieke Hartman-Jemmett says, “It used to be unthinkable to transport beer, wine and cider in steel kegs, instead of wood. PET is simply part of the ongoing evolution of the keg. With the petainerKeg Linestar we’re now taking that evolution a step further - making it even easier for fillers and brewers to benefit from a lightweight, more flexible packaging system that reduces freight costs - without the need for them to invest in new filling lines or systems.”
New branding opportunities
Steel kegs have traditionally been filled with the fitting of the keg facing downwards. Petainer’s newly adapted addition to the petainerKeg family is available in 20 and 30 litre formats and can be filled on an existing filling line, from the bottom up on a filling head. A specially designed, rigid casing means that the petainerKeg Linestar travels efficiently and smoothly on existing steel-keg lines. The casing also makes the keg easier to handle in bars, clubs and restaurants; it can be printed to users’ specifications to create new branding opportunities, and is fully recyclable.
Taking oxidation seriously
Petainer has invested heavily in anti-oxidation research. The connection between the keg line’s filling head and the keg fitting of the petainerKeg Linestar has been optimised to minimise oxygen intake, whilst an active scavenger ingredient within the keg material, 'eats oxygen', which means the contents stay fresher for longer. Independent taste tests show that the taste of the beer, wine and cider stored within, rates equal to that of steel kegs.
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