PepsiCo and Bang Energy maker US distribution deal creates “meteoric partnership”
29 Apr 2020 --- A new strategic alliance pairing the strength of PepsiCo’s vast distribution network with Bang, one among the fastest-growing beverages in the energy drink category, has begun. PepsiCo and Vital Pharmaceuticals, the manufacturer of Bang Energy drinks, collaboration will see PepsiCo distributing the portfolio of Bang Energy beverages in the US, a move set to significantly increase distribution of the Bang beverage lineup.
“The combined power of our two organizations will be a meteoric partnership – one for the beverage history books,” says Bang Energy CEO, Jack Owoc. “Bang is committed to serving zero-calorie, highly effective innovation and exceeding our consumers’ expectations. When it comes to the category, we have invented the future by reinventing the game.”
Click to EnlargeEnergy drink lineup from Bang.“In the ultra-competitive energy category, Bang Energy has thrived, pioneering the performance energy segment and attracting the next generation of energy consumers,” adds PepsiCo Beverages North America CEO, Kirk Tanner. “This alliance plays a central role in PepsiCo’s overall energy-beverage strategy and enables us to significantly accelerate the distribution of Bang Energy to meet rising consumer demand.”
Bang has been a significant disruptor in the energy category, delivering energy drinks and a strategy to create a trendsetting appearance and performance-enhancing beverage innovations. Representing the proliferation of the energy category, Bang Energy was also the single-largest contributor to overall Liquid Refreshment Beverage growth in 2019.
The Bang Energy brand was introduced in 2012 and is carried in more than 200,000 outlets in the US with products designed to provide functional benefits to the next generation of energy consumers.
VPX was founded in 1993 to produce university-proven sports supplements and performance beverages. Bang/VPX has funded over 28 landmark, human-subject studies on its products, including at UCLA, University of South Alabama, Florida State University, Baylor, University of Southern Maine, Memphis University, College of New Jersey, FIU and other top universities in the country.
Edited by Gaynor Selby
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