Pepsi ONE to be relaunched with SPLENDA
The move would create a full-flavor cola taste with only one calorie. Full national distribution in the US is expected by the end of April.
22/03/05 Pepsi-Cola North America has announced that it will add SPLENDA(R) Brand Sweetener to a newly reformulated Pepsi ONE, creating a full-flavor cola taste with only one calorie.
Pepsi is planning an extensive, summer-long push behind its entire diet soft drink portfolio that includes new product news, promotional activity, specialized in-store merchandising and increased advertising support.
Beginning this month, reformulated Pepsi ONE will be available in single- serve 20-oz bottles, 2-liter bottles, and 12-packs and 24-packs of 12-ounce cans wherever Pepsi products are sold. Full national distribution is expected by the end of April.
