Panache Beverage Launches Old Grumpy Bastard, a New Line of “Affordable Premium” Spirits

18 Mar 2014 --- Panache Beverage, Inc. has announced the launch of Old Grumpy Bastard, which will feature premium value expressions of American-made whiskey, vodka, gin, white rum, dark rum and tequila with a suggested retail price of $15.99 per 750ml bottle.

“This line of affordable premium spirits is our light-hearted take on the so-called ‘old grumpy bastards’ who like to point out everything that’s wrong with the world. To the OGBs of the world: we’re listening,” commented Panache Beverage, Inc. CEO, James Dale.

Panache Beverage, which currently owns and distributes Wódka Vodka and Alibi American Whiskey, will initially release the Old Grumpy Bastard line this summer in select markets including New York, Florida and Texas.

The OGB line will be the maiden product line for the new Panache Distillery, which was acquired in September 2013. The equipment at the distillery is presently capable of producing and bottling over 650,000 nine liter cases of distilled spirits annually, with improvements under way to increase this annual capacity to over 1.2M cases. The Panache Distillery is located in New Port Richey, Florida, about 40 miles outside of Tampa.