Pack Style “BrightSide” from Bosch Improves Product Display

Bosch's technology allows manufacturers to place a lap seal freely on the top surface of the package, making “BrightSide” particularly suited for chocolate tablets, wafers and multipacks.

5/4/2011 --- Bosch Packaging Systems, a Bosch Packaging Technology company, has developed the innovative new “BrightSide” pack style for easy opening and reclosing of flow wrap applications that will be displayed at Interpack 2011 in Düsseldorf. The package enhances product presentation for increased shelf appeal and ensures consumer convenience and sustainability. Bosch's technology allows manufacturers to place a lap seal freely on the top surface of the package, making “BrightSide” particularly suited for chocolate tablets, wafers and multipacks. Bosch developed the new pack style in conjunction with the packaging material supplier Amcor.

The “BrightSide” pack style can be used to differentiate products on store shelves and create consumer brand loyalty through added convenience. Thanks to its lap seal, the “BrightSide” package is easier to open than conventional fin seals that must be pulled apart. The pack style is especially beneficial for senior citizens, those less mobile and children. “BrightSide” is reclosable for neat and easy storage of unconsumed food and provides full and immediate access to the product on opening.

Placing the seal on the top side of the package ensures the consumer's first view is of the top of the product for a more premium experience. By eliminating the need for tearing, the “BrightSide” pack style ensures branding, promotional and advertising information printed on the package surface remain intact after opening.

Manufacturers can update their horizontal flow wrapping lines to accommodate the “BrightSide” pack style. Allowing for product-specific requirements, “BrightSide” can be used with heat and cold sealing as well as mono film. “Store shelves are increasingly crowded. Differentiation through unique packaging can help brand owners capture consumer attention and build loyalty,” said senior system engineer Alfred Wipf from Bosch and added: “The “BrightSide” pack style brings a new level of convenience, easy opening and presentation to flow wrapped products without a major product line adjustment.” The attractive and user-friendly flow wrap package enhances the brand value without the need to change much in the packaging line.

The “BrightSide” pack style has been nominated for an IF Packaging Award which will be awarded at Interpack 2011.