Out With the Old, in With the Blue!

11/05/07 This June, Smirnoff Vodka introduces the latest addition to its number one-selling line of flavored vodka. Fusing the essence of ripe blueberries with its premium vodka, Smirnoff Blueberry Flavored Vodka arrives just in time for summer.

"In the world of spirits, flavored vodkas are gaining in popularity with consumers, with Smirnoff really at the forefront of the trend," said Kate Price, brand director, Smirnoff. "With its sweet and tart texture, Blueberry raises our flavored portfolio to a whole new level."

Smirnoff Blueberry is the eleventh addition to its line of flavored vodkas. This new flavor is ultra-smooth and highly aromatic, prepared using the same triple distillation and proprietary filtration process that has made Smirnoff the world's number one premium vodka brand.

The unique blueberry flavor lends itself to refreshingly innovative cocktail blends. Besides enhancing a variety of traditional cocktails with a burst of flavor, such as the Smirnoff vodka martini, it can also add a new fruity twist to such drink classics as the Mojito. A splash of Smirnoff Blueberry adds a tangy surprise to typical lemonade and makes a delicious Blueberry Martini.

Smirnoff Blueberry joins the Smirnoff flavored vodka collection, which also includes the crisp, invigorating tasting Lime; the ripe Watermelon; the sweet, juicy Strawberry, the tart Cranberry, and Raspberry, with its raspberry and blackberry flavors; the smooth Vanilla; balanced, light Citrus, delicious Orange, the crisp Green Apple and rich Black Cherry. All are available in 50mL, 200mL, 375mL, 750mL, 1L and 1.75L sizes (Citrus and Cranberry are not available in 200mL and 375mL sizes). The 750mL bottle has a suggested retail price of $14.99.

Blueberry Martini

1.5 oz Smirnoff Blueberry Flavored Vodka
1 oz of white or red cranberry juice
1 oz of tonic or soda
Squeeze of Lime
Shake and strain into a chilled Martini glass