Olam to Launch Innovative New Cocoa Powder at FIA

15 Sep 2016 --- A new cocoa powder is about to be launched after months of development in Olam’s Cocoa Innovation Center (CIC) in Singapore. The deZaan M558V cocoa powder will debut at the Food Ingredients Asia (FIA) trade fair in Jakarta, Indonesia, September 21 – 23, 2016. Already it has been officially selected as a finalist – one of just 13 products – to be featured in the FIA Innovation.

At FIA, Olam will be showcasing products and applications from across its Cocoa, Spices & Vegetable Ingredients (SVI) and Dairy businesses.

Experts from Olam Cocoa’s Product Development and Innovation (PDI) team will be presenting the new cocoa powder to trade fair visitors and collecting feedback by offering samples of one of the M558V’s primary application uses, chocolate beverages.

The creation of this new cocoa powder has been driven by growing market demand in Asian nations where the expansion of more affluent demographic segments is resulting in increased demand for higher-end cocoa and chocolate products.

Rinus Heemskerk, Global Head of Cocoa Product Development and Innovation, commented: “This is an exciting product launch for us. It will bring our medium-fat cocoa powder processing technology to the market for the first time in this region. We are particularly pleased about the creation of M558V as it will be produced in our Jurong factory in Singapore, using origin cocoa beans from nearby Indonesia, and it will allow us to open up new opportunities in Asia, one of the world’s most rapidly expanding cocoa product markets.”

The deZaan M558V cocoa powder will mainly be used in drinks, ice creams and breakfast cereals.