Ocean Spray launches its first diet beverage

20/04/06 Ocean Spray is out to tease the taste buds of diet consumers with its first diet beverage made with real fruit juice and only 5 calories per 8-ounce serving. Diet Ocean Spray Juice Drinks provide a light, refreshing burst of flavor that will tempt diet drink loyalists to add a little excitement to their daily routine.

An excellent source of Vitamin C, Diet Ocean Spray® Juice Drinks offer great tasting, healthy alternatives to diet colas, so you can feel good about drinking them any time of day. Both varieties, Cranberry Spray and Orange Citrus Spray, debuted in juice aisles nationwide in March 2006, at a suggested retail price of $1.99 (1 liter plastic bottle), $3.59 (12 oz 4 pack), and $1.39 (16 oz loose bottles).

Diet Ocean Spray Juice Drink is also revolutionizing the cocktail scene for the calorie conscious set through the creation of its Low-Calorie Cocktail Collection, which includes cocktails starting as low as 50 calories. Diet Ocean Spray® Juice Drinks are making it possible for adult (21+) consumers to enjoy a delicious cocktail, while saving their calories for other indulgences. Diet Ocean Spray® Juice Drinks are the perfect mixer for cocktails, from light Cosmopolitans to low-calorie Cape Codders.

Diet Ocean Spray Juice Drink is introducing the first 50 calorie Cosmopolitan, the "5-0 Cosmo," as the signature recipe in the Low-Calorie Cocktail Collection. The "5-0 Cosmo" has only 50 calories, compared to the 150 calories found in a traditional cosmopolitan.