Oasis Launches New Extra Light Variant

23/04/08 The UK's No. 1 adult juice drink brand, Oasis, is launching a new Oasis Extra Light variant into the UK off trade.Oasis Peach Passionfruit Extra Light, made with all natural colours and flavours, will be available from the 14th April and will be supported as part of a £3.5 million media investment.

Oasis is worth £80 million in retail sales and is one of the fastest growing established soft drink brands in the UK, currently performing at +18.0% in value growth and outstripping the volume growth of the segment with a remarkable increase of +16.0% over the last year.

Anita Huntley, Head of Marketing at Coca-Cola Enterprises comments: “Extensive research prior to the launch of Oasis Peach Passionfruit Extra Light demonstrates that it is a great fit within the Oasis flavour range, with the variant gaining positive consumer feedback.

“This research indicates that the continued consumer trend towards healthier products is as strong as ever and we are positive this product will not only appeal to consumers and lift retailer’s soft drinks sales, but also bring further incremental value to the category as a whole.”

“Awareness around the brand over the coming months will be high, featuring alongside Oasis regular in the upcoming TV, outdoor and digital campaigns, so retailers should ensure they stock up with Oasis Peach Passionfruit Extra Light.”

Oasis Peach Passionfruit Extra Light (500ml) has only 3kcal per 100ml and Oasis Extra Light is also available in Summer Fruits flavour.