NTRR Names New Weight-Loss Supplement 'Pure Plus'
The name was chosen to reflect the product's chemical-free purity and Bio-Energy infusion, both of which will set Pure Plus apart in the booming weight-loss industry. The company has already begun the process of trademarking the name.
Jan 20 2012 --- Pure Plus will be the name of the new all-natural weight-loss supplement currently being developed by Neutra Corp. NTRR +10.34% .
The name was chosen to reflect the product's chemical-free purity and Bio-Energy infusion, both of which will set Pure Plus apart in the booming weight-loss industry. The company has already begun the process of trademarking the name.
In marketing terms, "pure" is the new "natural." A recent study by Innova Market Insights revealed that natural products are becoming the rule rather than the exception in many top markets, despite lingering consumer confusion over what "natural" actually encompasses.
In order to sidestep this issue and stand out, NTRR plans to focus on the purity of its product, instead. Pure Plus will contain only herbs and other organic ingredients, with no synthetic chemicals or stimulants.
Pure Plus will rely on its unique Bio-Energy infusion to differentiate itself in the marketplace. Bio-Energy infusion modifies substances on the subatomic level, enhancing their properties and increasing their power. By enhancing ingredients' atomic structure, Bio-Energy infusion will make Pure Plus work faster and more effectively than competing products.
Neutra Corp. is developing new products to compete in the rising nutraceuticals industry alongside Mannatech, Inc. MTEX +0.92% , Nutraceutical International Corp. NUTR +0.77% , Herbalife Ltd. HLF -0.05% , and Schiff Nutrition International Inc. WNI +0.60% .
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