New Truvia Baking Blend Arrives on Retail Shelves

A 1/2 cup of Truvia Baking Blend has 190 calories and provides the same sweetness as 1 cup of sugar with 760 calories, and offers an easy conversion from full sugar recipes. Simply use half as much Truvia Baking Blend when substituting for sugar to create great-tasting, reduced-calorie treats.

28 Mar 2012 --- The Truvia business announced the launch of Truvia Baking Blend, a blend of Truvia natural sweetener and sugar with seventy-five percent fewer calories per serving than sugar. Now in nationwide distribution, consumers can enjoy the great-taste of Truvia natural sweetener in a product that bakes and browns like sugar.

A 1/2 cup of Truvia Baking Blend has 190 calories and provides the same sweetness as 1 cup of sugar with 760 calories, and offers an easy conversion from full sugar recipes. Simply use half as much Truvia Baking Blend when substituting for sugar to create great-tasting, reduced-calorie treats.

"The introduction of Truvia Baking Blend offers a natural ingredient option that allows families to continue to enjoy the same sweet taste of their favorite baked goods, with the satisfaction of knowing they are consuming 75% fewer calories from sugar," said Mark Brooks, Truvia Global Consumer Products Director. "With this expansion of Truvia products at retail, the Truvia brand continues to lead innovation and growth of the stevia-based sweetener category."

The Truvia Baking Blend package features a closeable, easy-to-pour spout; a first in the category. A 1.5 pound bag of Truvia Baking Blend has the equivalent sweetness of 3 pounds of sugar or approximately 7 cups - enough to make 13 pies, 9 batches of cookies or 6 batches of brownies.

"Home chefs can adapt their favorite recipes to use Truvia Baking Blend instead of sugar for the same sweet and satisfying results," said Marisa Churchill, San Francisco-based pastry chef and author of Sweet & Skinny: 100 Recipes for Enjoying Life's Sweeter Side Without Tipping the Scales. "Whether it is for a simple or decadent treat, Truvia Baking Blend provides seventy-five percent fewer calories than sugar, allowing the best part of a meal - dessert - to be even more enjoyable."

Truvia Baking Blend is available at grocery, retail and natural product stores nationwide for a suggested retail price of $6.99 per bag.