08 Dec 2016 --- Advertisements for food and drinks high in fat, salt or sugar (HFSS) aimed at children which run online, in print, on billboards and in cinemas are to be banned in the UK, under new rules. The rules are an effort to help combat rising childhood obesity, particularly in light of children spending more time online, but campaigners have criticized the measures of falling short and complain that the “power” rests in the “hands of manufacturers and advertisers, not parents.”