New Looks for Carpatina Mineral Water
Carpatina Forte, Carpatina Light and Carpatina Plata re-launched in a new packaging and new brand characteristics.
13/11/08 Carpatina re-launched its mineral water range in a new packaging and new brand characteristics. Carpatina is present in hypermarkets, cash & carry and other FMCG retail networks, and its mineral water line comprises three reference items: Carpatina Forte, Carpatina Light and Carpatina Plata.
Carpatina Forte is a sparkling mineral water and is available on the market under the 0.5 litre, 1.5 litre and 2 litre packaging formats. The PET’s colour for this item becomes dark blue, while the label and the stopper maintain their original colours: white and blue respectively. Carpatina Forte gushes out from the high depth spring Tosorog, situated in Bicaz Mountains.
Carpatina Light is a light sparkling mineral water and can be found in 0.5 litre, 2.0 litre and 5.0 litre packings . Carpatina Light’s PET and stopper are depicted in turquoise, while the label is transparent. Carpatina Light comes from the Tosorog spring, and excepting filtration, the water does not undergo any treatment before being bottled.
Carpatina Plata is a still mineral water and is available under the 0.5 litre, 1.5 litre and 2 litre packaging formats. Carpatina Plata’s Pet has a different shape with respect to the other two assortments of Carpatina water. The PET’s colour is dark blue, the label is transparent and the stopper is pink. Carpatina Plata is bottled from Domogled spring situated in Baile Herculane.
Carpatina and Lipomin have bottled and sold 74 millions of litres of water, amounting to EUR10 millions in 2007. Carpatina and Lipomin hold a share of approximately 7% of the Romanian market of PET bottled mineral water.
