New Look Labels Project Quality Image For Ballycross

The company is passionate about the quality of its juices and has uncompromising standards, using only apple varieties of exceptional flavour and texture and traditional production methods, with no added sugar, water or preservatives.

19/10/2007 Ballycross Apple Farm of Co.Wexford, producer of a high quality range of single variety apple juices, has launched new label designs to project the premium image of its product range, which are being printed and supplied by Weber Ireland.

Weber has been producing labels for Ballycross for a number of years. With the new designs, created for the company by a Dublin-based design agency, Weber is now supplying a range of seven high quality labels for the Ballycross product range, printed in four or five colours on semi gloss paper with a permanent adhesive and UV varnish.

Ballycross is also making use of Weber's bureau service, whereby the labels are kept in stock at Weber and called off as required. Prior to them being delivered to Ballycross, Weber then overprints each label with the relevant batch number and expiry date. The labels are supplied as alternate front and back labels on one roll which are then applied by hand at Ballycross.

Winner of the Irish Food Writers Guild Food Awards 2006, Ballycross supplies supermarkets, independent retailers and farmers' markets.

The company is passionate about the quality of its juices and has uncompromising standards, using only apple varieties of exceptional flavour and texture and traditional production methods, with no added sugar, water or preservatives.

Christian von Engelbrechten at Ballycross Apple Farm comments, "As we grow and develop as a company, we felt it was important to reflect our high standards with a new label design to project an image of professionalism and quality on shelf. We are very pleased with the new look labels which provide the distinctive designs we were looking for, and also delighted with the quality of labels and service provided by Weber."