New Japanese Craft Beer Portfolio Unveiled

10 May 2013 --- Japanese whisky specialist, Number One Drinks Company, is delighted to announce exclusive agreements with a selection of critically-acclaimed craft brewers; with immediate effect beers from Baird, Brimmer and Minoh are to be imported.

The Number One Drinks Company was founded in August 2006 to import and distribute Japan’s finest whiskies throughout Europe and beyond. Devotees of Japanese whisky since the 1990s, the founders were keen to bring bottles from smaller, independent distillers to a wider international audience. As a result, the company now holds exclusive worldwide distribution rights for Chichibu, Hanyu and Karuizawa.

Tokyo-based David Croll, Managing Director (Asia) of Number One Drinks, has developed a keen interest in the local craft brewing scene. Having contributed to the success of brands such as Brewdog, Harviestoun and Mikkeler in Japan, he has become enthusiastic about many of the beers being brewed domestically: “The craft beer revolution is in full swing in Japan. It is fantastic to be able to share some of these amazing brews with other fanatics around the world.”

The first shipment of Baird Beer has arrived in Sweden and is available in the Systembolaget.