New Belgium Brewing To Release Ben & Jerry’s Ice Cream-Inspired Beer

13 Apr 2015 --- As Fellow B Corporations beholden to stakeholders including the earth, their communities and the environment, New Belgium Brewing and Ben & Jerry’s Ice Cream are excited to announce a partnership designed to please palates and raise awareness. Details at this time are preliminary, though New Belgium has developed a special release beer called Salted Caramel Brownie set to hit markets in the fall of 2015. The two like-mined businesses have long championed similar causes such as minimizing carbon pollution and supporting sustainable agriculture. This project will focus on environment awareness as well.

“Although our TTB filing for the beer is now public, specifics around the campaign are still in development,” said New Belgium Director of Sustainability, Jenn Vervier. “At this time I can confirm that Ben & Jerry’s and New Belgium are collaborating to raise awareness around issues we are passionate about, and that the results will be delicious.”