New Age Beverage Introduces the "Just Pure Water" Brand in 24-Ounce Cans from Ball Corporation

The uniqueness of Ball's 24-ounce cans enhances Just Pure Water's shelf impact and offers consumers a quick-chilling, lightweight package.

Jul 15 2011 --- When thirsty Denver and Phoenix area residents reach for a cold, refreshing beverage, they have a new, all-natural choice - Just Pure Water, a noncarbonated, all-natural water from the same Denver-based company that has delighted health-conscious consumers with XINGtea.

New Age Beverage distribution company has launched Just Pure Water, an unsweetened, zero-calorie purified water infused with the natural essences of three popular flavors: lemon-lime, orange or berry. Just Pure Water contains no preservatives.

The uniqueness of Just Pure Water is not only its natural, crisp taste but also its packaging of noncarbonated water in cans from Broomfield, Colo.-based Ball Corporation. The can is the most recycled beverage container in North America, and Ball's cans contain an average of 68 percent recycled content and are 100 percent recyclable. The uniqueness of Ball's 24-ounce cans enhances Just Pure Water's shelf impact and offers consumers a quick-chilling, lightweight package.

"Packaging our Just Pure Water in aluminum cans was the natural solution for our company," said Scott LeBon, president and CEO of New Age Beverage. "Selecting the purest of natural ingredients for Just Pure Water and then offering it in recyclable aluminum cans combine the best that Mother Nature can offer in a package that is environmentally friendly and convenient. We are proud to have Sprouts as our first natural market chain to be selling Just Pure Water in Colorado and Arizona."