Nestle to expand product range in China
Would try to reach consumers of all ages in the Chinese market.
22/02/05 Nestle, the ice cream giant, is to expand its product range to try to reach consumers of all ages in the Chinese market, in which it already is highly-positioned.
The intention was revealed by Ken Donaldson, head of Nestle's ice cream business unit for the China Region, when launching 29 new products yesterday in Beijing.
Nestle's market expansion move is set to trigger a fierce ice cream war in the mainland market, said industry insiders.
In March, many big players in the ice cream industry both local and international will release their annual expansion plans.
http://news.xinhuanet.com/english/2005-02/22/content_2602377.htm
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