Nestle Cuts Sugar from Cereal Favorites

0a1433b1-a871-404c-97bf-111059cfd58aarticleimage.jpg

05 Jul 2017 --- Nestlé Breakfast Cereals, made by Cereal Partners Worldwide (UK), are set to reduce a further 10 percent of sugar content across its cereal range by the end of 2018. The move will see around 225 million fewer teaspoons of sugar in the nation’s diet as part of an ongoing program to reduce average sugar across the entire product portfolio.

These changes will be achieved through a combination of reformulation and by growing the share of lower sugar variants.

Since 2010, Nestlé Breakfast Cereals in the UK has been on a mission to reduce its average sugar content by 15 percent across the portfolio.

Nestlé Breakfast Cereals’ new commitment to improve the nutrition profile of its cereals builds on more than a decade of reformulations in reducing sugar and salt whilst increasing levels of whole grain content. Nestlé Breakfast Cereals sold in the UK in 2016 contained a further 3,600 tons of whole grains compared with 2003 levels.

Gharry Eccles, UK Regional Vice President of Cereal Partners Worldwide said: “We believe breakfast is by far the most important meal of the day and our cereals provide vitamins, minerals and fiber to the diet. We also know that breakfast cereals can play a part in the efforts to reduce sugar consumption across the nation.”

“Offering consumers healthier and tastier cereal choices is one of our top priorities and we are determined to make breakfast even better for everyone.”

“We’ll take every opportunity to drive forward improvements across our range. For example, by the end of this year, our cereals will be free from artificial flavors and colors across our entire product portfolio. Making these improvements is crucial to us offering better choices for our consumers while retaining the same great taste,” notes Eccles.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Weekly Roundup: Arla Foods UK unveils new farming standards model, Nestlé launches food waste initiative

19 Oct 2018 --- This week, sustainability has been high on the agenda. Arla Foods UK unveiled a new farming standards model to bring sustainable change to dairy farming in the country. Nestlé has helped to form a new platform to combat food waste in Latin America and the Caribbean. In the same week, the global leader announced plans to reduce salt and saturated fat in its iconic Maggi products in the UK and Ireland. Omya announced significant price increases for calcium carbonate products globally and Hershey completed the acquisition of Pirate Brands.

Food Ingredients News

Giants update on markets and portfolio transformations: Nestlé, Danone and Unilever deliver results

18 Oct 2018 --- Nestlé, Danone and Unilever all delivered their latest financials today with all three major companies reporting growth in fast-growing on-trend categories geared towards health and nutrition. The results come as large-scale multinationals explore ways to respond to a shift in consumer preferences toward fresh, healthy, organic and nutritious food and beverages by diversifying and expanding into growth categories.

Food Ingredients News

At the forefront of food trends: Blending big business with disruptive start-ups to accelerate growth

16 Oct 2018 --- Start-ups are attracting the attention of senior executives (particularly in R&D roles) and large-scale corporations looking to collaborate. The industry is awash with examples of how big business is incorporating newly-established small companies that show such promise and scalability that investment from large-scale corporations becomes inevitable. So, is the future of food in the hands of disruptive startup and innovative R&D?

Food Ingredients News

Nestlé co-founds the Global Coalition for Animal Welfare to advance standards

15 Oct 2018 --- Nestlé and six other food companies (Aramark, Compass Group, Elior Group, IKEA Food Services, Nestlé, Sodexo and Unilever), have joined forces through the Global Coalition for Animal Welfare (GCAW) to advance animal welfare standards throughout the global food supply chain.

Food Ingredients News

Indian ventures: Alland & Robert and Sayaji collaborate on acacia gum production

12 Oct 2018 --- S.D.P.A., the holding company which owns French leader in natural gums Alland & Robert, is partnering with Indian-based company Sayaji Industries Limited (Sayaji) to form a joint venture. The main goal of this collaboration is to manufacture locally and supply spray dried acacia gum for the growing Indian market.

More Articles