Nearly four years after it launched, Nestlé is discontinuing its vegan KitKat or KitKat V due to declining demand. The F&B giant has confirmed that it will pull the plug on the dairy-free chocolate biscuit bar from all markets except the UK and Ireland, where it will eventually be phased out. “We know that KitKat vegan was popular among those looking for dairy or vegan alternatives. Unfortunately, the sales were reducing to the point where production was adding significant complexity to our manufacturing operations, which could not be sustained. We have therefore made the difficult decision to discontinue KitKat Vegan,” a Nestlé spokesperson tells Food Ingredients First.
