15 Apr 2016 --- E-commerce and the digital food revolution is providing a major growth platform for Nestlé, as it looks to meet its’ goal of being the leading FMCG company to leverage digital & social media for consumer engagement, nutrition and brand building. Strong innovation in direct digital marketing to consumers through brands such as KitKat is in effect, however the role for wearable technology is also being exploited in the company’s R&D model, in the creation of personalized nutrition products to meet the demands of a growing aging population.
