Nestea Launches Limited Edition Can Using Rexam’s Tactile Varnish

The cans, introduced for the summer market by Nestea, a brand jointly owned by Coca-Cola and Nestle, were available throughout Spain and the launch was supported by TV advertising across the country.

05/11/08 Spain’s leading iced tea brand Nestea has introduced an eye catching limited edition can using Rexam’s tactile varnish. The tactile varnish, which in this instance is designed to look like ice, is just one of a whole range of new technologies that Rexam has introduced in the past few years that are now being used by some of Europe’s most forward thinking brands.

The cans, introduced for the summer market by Nestea, a brand jointly owned by Coca-Cola and Nestle, were available throughout Spain and the launch was supported by TV advertising across the country.

In addition to the tactile varnish, the Nestea cans utilised Rexam’s unique photo-like printing technique, Illustration Impact, for increased shelf appeal. This helped to create a totally new look and feel for the Nestea Cool cans and really made them stand out on the shelf.

Nestea were delighted with the impact of the tactile ink. They worked closely with Rexam Graphics in Spain and felt that tactile ink was an ideal way to enhance their can design and brand.

Tactile varnish was launched in Europe by Rexam some years ago and has since been adopted by many well known brands. It is one of a variety of new print finishes developed by Rexam, designed to make the can as aesthetically pleasing and eye-catching as possible. Other techniques include registered, as well as 360° embossing and printed ends, which can include as many as seven colours.