08 Jan 2014 --- Natural Algae Astaxanthin manufacturers Fuji Chemical Industry Co Ltd. (AstaREAL), Tokyo, Japan, Algatechnologies Ltd. (AstaPure), kibbutz Ketura, Israel and Cyanotech Corporation (BioAstin), Hawaii, US, announce that they will form the “Natural Algae Astaxanthin Association,” (NAXA) a trade organization dedicated to educating the public and dietary supplement industry about the health benefits of Natural Astaxanthin and the major differences between sources.