National Starch Adds Clean Label Starch for Cost Reduction

As an alternative to instant modified starches, Novation 6260 helps manufacturers upgrade to a clean label, “additive-free” positioning. It also offers significant cost optimisation opportunities for manufacturers already working in the clean label arena.

12 Aug 2009 National Starch Food Innovation has expanded its Novation functional native starch portfolio with the addition of Novation 6260. This cold water functioning starch is a cost-effective solution that boasts thickening, stabilising and texturising properties and a clean label ‘starch’ ingredients listing. As an alternative to instant modified starches, Novation 6260 helps manufacturers upgrade to a clean label, “additive-free” positioning. It also offers significant cost optimisation opportunities for manufacturers already working in the clean label arena. In addition, characteristic of a cold water functioning starch, Novation 6260 delivers further process optimisation by eliminating the costly heating step from production.

Waxy maize-based, Novation 6260 confers instant viscosity, stability and texture to a broad range of cold process food applications. It is rapidly hydrated and disperses easily without lumping to deliver a unique upfront pulpy texture that smoothes out giving a glossy appearance. Versatile in a variety of applications, including sauces, ready meals, gravies, soups, spreads, dairy desserts, dips, dressings and baked goods, its moderate process tolerance ensures good resistance to acid, shear and heat during manufacturing. Compared to traditional native starches, Novation 6260 delivers a superior texture and shelf life stability. Its bland flavour profile allows the richness and diversity of flavours to prevail in soups, sauces and dressings, while in baked goods Novation 6260 displays excellent moisture management capabilities during baking and storage.

Laura Goodbrand, European marketing manager, wholesome, National Starch Food Innovation, commented: “In the current cost-conscious climate, reducing recipe costs is vital. However, product quality, innovation and a focus on emerging consumer trends must remain at the forefront of manufacturers’ minds. We are continually expanding the Novation range as we understand that value matters in today’s market and that all our customers have different manufacturing needs. With Novation 6260, food developers can capitalise on the demand for clean label products while ensuring overheads remain as low as possible.”

Novation 6260 is the latest addition to National Starch’s clean label portfolio, which currently includes 25 functional ingredients to suit a variety of processing and application requirements. Since their introduction, these clean label ingredients have established themselves as the standard for quality and functionality, delivering proven, premium performance in a wide range of quality convenient foods. Offering all the processing benefits of traditional modified starches, Novation functional native starches enable manufacturers to develop clean label products without compromising quality.