Mountain Dew introduces MDX
MDX features the familiar citrus flavor of Mountain Dew, but is fueled by a "power pack" of ingredients including Ginseng, Guarana, Taurine, and D-Ribose.
21/10/05 Mountain Dew will bridge the gap between energy drinks and soda with the launch of MDX. Pioneering a new category of "energy sodas," MDX features the familiar citrus flavor of Mountain Dew, but is fueled by a "power pack" of ingredients including Ginseng, Guarana, Taurine, and D-Ribose, helping to provide a higher level of energy than regular soda. MDX will hit stores nationwide on November 1.
The launch of MDX also marks the debut of a new and unique single-serve 14-oz PET bottle. MDX's exclusive packaging is convenient, portable and features a re-sealable cap and easy-to-grip bottle. The clear bottle also highlights the cool neon green look of the beverage.
The ingredients in the "power pack" are commonly found in energy drinks. Below is a description of the ingredients, as sourced from PDR: Physicians' Desk Reference for Herbal Medicines.
Ginseng -- A perennial herb that comes from the roots of Panax or American ginseng, the main active components of ginseng are called ginsenosides, which may have antioxidant properties. Ginseng is often called a tonic for its wide-ranging reported benefits.
Guarana -- Guarana is a nut-like seed of a climbing vine primarily grown in Brazil. It is reported to enhance physical and mental performance.
Taurine -- One of the most abundant amino acids found in the muscles of the body, Taurine is a building block for making protein. It has been reported to help maintain cardiovascular health and to enhance performance. Meat, poultry, eggs, dairy products, and fish are good sources of taurine in the diet.
D-Ribose -- A common sugar present in the cells of both animals and plants, D-Ribose is involved in metabolism to provide energy by our cells. It is also involved in the body's manufacture of ATP (adenosine triphosphate), the source for energy used by all cells.
