Mor Sparkling Enhanced Water Expands and Launches New Can Design
The company chose Rexam SLEEK cans because they help the beverage stand out on retail shelves and are the most sustainable packaging choice in the world as aluminum cans are recycled at more than double the rate of most other beverage packages.
22 Mar 2012 --- That's the message behind the deliciously refreshing sparkling enhanced water that is now available in a new flavor and a redesigned package.
mor has expanded its lineup to include Peach Passionfruit, and introduced a new design on its Rexam 12 oz. SLEEK cans. This sophisticated, lightly sparkling water is enhanced with a smart blend of herbs, electrolytes and vitamins that both quench and revitalize. Infused with all natural fruit flavors, it contains no sugar, sodium or caffeine and is just five calories per can.
"Our beverage is unique from many of the 'condition specific' drinks that saturate the market and address just one need like energy, immunity or focus," said Matt Anderson, founder/CEO mor beverage. "mor is a multifunctional, multi-tasking beverage featuring an array of healthy ingredients that consumers can integrate into their lifestyle. Just as importantly, it delivers enhanced refreshment that can be enjoyed all day without the guilt associated with high calories, sugar and caffeine. This is what makes mor so much more than the rest."
mor recently upgraded its presence by enhancing the messaging and graphics on its can label. The company worked closely with Rexam to utilize its graphics expertise in launching the re-designed package.
The company chose Rexam SLEEK cans because they help the beverage stand out on retail shelves and are the most sustainable packaging choice in the world as aluminum cans are recycled at more than double the rate of most other beverage packages.
"We are pleased to continue our partnership with mor and help them redesign and expand their enhanced water brand," said Andre Balbi, president and CEO, Rexam Beverage Can Americas. "Our SLEEK can is the perfect packaging solution, enabling their brand to stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics."
With expansions plans into California and Nevada in the works, mor is currently available throughout Colorado and online at morbeverage.com. The company has plans for continued national expansion throughout the year.
