Mondelez to Acquire Cadbury Biscuits License from Burton's Biscuit Company
15 Aug 2016 --- Mondelez International have announced their agreement to purchase from Burton's Biscuit Company the license that enables the company to manufacture, market and sell Cadbury-branded biscuits around the world, including in the UK, France, Ireland, North America and Saudi Arabia, subject to regulatory approval.
"Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe," said Hubert Weber, Executive Vice President and President, Mondelez Europe. "The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms."
Mondelez International and Burton's Biscuit Company have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton's factories by their employees under a co-manufacturing agreement.
Financial details of the deal have not been disclosed, but a July news report said Mondelez had offered Burton's $259.4 million.
Mondelez which bought Cadbury chocolate in 2010 for $19 billion, also recently offered to buy US rival Hershey, but was rebuffed.
