Minnesota Based Malt-O-Meal Company Acquires Farina Mills Brand Assets
Effective January 11, 2010, Malt-O-Meal's current distributor, International Grocery Distributors (IGD) as the grocery division of GMT Corporation, will assume full responsibility for the distribution of the Farina Mills brand hot cereals in Puerto Rico.
4 Jan 2010 --- The Malt-O-Meal Company announced the acquisition of the Farina Mills Brand from U.S. Mills, LLC December 11, 2009. The purchase is limited to the rights and formula to the Farina Mills brand and current on-hand inventory held by U.S. Mills, LLC. This acquisition does not include any other assets or liabilities of U.S. Mills, LLC. As the new owner of the Farina Mills brand, Malt-O-Meal will manufacture and market Farina Mills hot cereal products in the future.
Effective January 11, 2010, Malt-O-Meal's current distributor, International Grocery Distributors (IGD) as the grocery division of GMT Corporation, will assume full responsibility for the distribution of the Farina Mills brand hot cereals in Puerto Rico.
Questions regarding the company's acquisition of the brand or product supply should be directed to Mark Arrington at the Malt-O-Meal Company.
Originally developed over 100 years ago by the Pillsbury Company, Farina Mills is a small but respected brand in the hot cereal category.
Founded in 1919, Minneapolis-based Malt-O-Meal Company produces over 25 different ready-to-eat cereals, three varieties of Malt-O-Meal Hot Wheat cereal, and a full line of oatmeal products. In addition to the company's production facilities in Minnesota, Utah, Iowa, and now, North Carolina, Malt-O-Meal operates distribution centers in Minnesota, Missouri, Utah, Tennessee and Pennsylvania.
