Miller High Life Joins the Hunt with Blaze Orange Can and Hunting-Themed Packaging
This fall, Miller High Life is donning its own blaze orange attire and hunting-themed packaging to make sure consumers are properly equipped for their post-hunt celebrations.
03/09/07 Since its introduction in 1903, Miller High Life has joined countless hunting trips throughout the United States, providing high-quality refreshment as hunters swap stories after a day in the woods, field or marsh. This fall, Miller High Life is donning its own blaze orange attire and hunting-themed packaging to make sure consumers are properly equipped for their post-hunt celebrations.
The hunt for the High Life begins Sept. 1, as the limited-edition packages hit store shelves in select markets throughout the United States*. Proceeds from the sale of the hunting-themed packaging, available primarily in 30-pack cans, will contribute to Miller High Life's continued support of Whitetails Unlimited, Pheasants Forever and the National Wild Turkey Association.
"Miller High Life has been closely associated with the outdoors and hunting for more than 100 years, so this initiative is truly a reflection of many of our consumers, and a way to acknowledge their support of Miller High Life," said High Life senior brand manager Kevin Oglesby. "Plus, now it will be even easier to spot a can of Miller High Life in a hunter's crowded refrigerator."
The High Life hunting packaging is scheduled to remain on store shelves through October, but supplies may vary from market to market.
* High Life hunting packaging is available in select markets in all states except for AK, CA, CT, GA, HI, MA, NH and NV.
