Milk Link to launch innovative range of Moo dairy products

15/08/05 Milk Link will launch its innovative range of Moo dairy products to the export market at Anuga, in Cologne, ‘the most important trade fair for food and beverages', raising its profile in the European food trade sector. It will be the first UK farmer owned integrated dairy business to launch a whole range of dairy products under its own brand into Europe.

Milk Link, one the UK's leading integrated dairy businesses, has a proven track record in the European dairy sector with success in Spain and its islands, and Malta - where it currently has a 25 per cent market share - supplying the British ex-pat and tourist market with its range of long life milks and associated dairy products including custard and butter . It now plans to expand its share of this sector with the launch of Moo to its overseas customers to help consumers purchase dairy products abroad with confidence and ease.

Following the success of Moo milk - launched in January 2004 - and Moo Cream - launched in June this year - new mini Moo flavoured milks and Moo Organic milk have also recently been added to the expanding range.

New mini Moo is aimed at busy parents who are committed to healthy eating for the whole family. The striking cartons are ideal for kid's lunchboxes and adults on the go and are available in three flavours, including strawberry ripple, toffee banoffee and banana split flavours, as well as plain semi-skimmed milk. Moo Organic has been launched in response to substantial growth in the organic milk sector.

The Cheese Company, the UK's second largest cheese manufacturer and part of the Milk Link group, will also be attending Anuga, promoting its award winning range of blue regional cheeses produced by its Tuxford and Tebbutt Creamery. The Creamery recently won the coveted Supreme Champion Natwest Cup at the Nantwich International Cheese Show for its Stilton.

http://www.milklink.co.uk/business.htm