Mendis Announces U.S. Pre-Launch of the World's First Coconut Brandy
The Mendis name itself is steeped in 60 years of tradition associated with the premium spirits market in Australasia, where it is known for its unparalleled commitment to quality and perfection.
14/03/07 Mendis International, Inc., in conjunction with the renowned premium distiller W. M. Mendis & Co. Ltd., announced the U.S. pre-launch of the world's first clear ultra-premium coconut brandy.
"We are very excited about the pre-launch and are thrilled to be able to offer consumers a new appealing alternative to the glut of flavored vodkas and rums out in the market," says Chris Richardson, President and CEO of Mendis International. "Mendis coconut brandy will give consumers exactly what they are looking for -- 100% natural flavor in a clear mixable form. Just as Grey Goose shook-up the vodka market, so will Mendis for brandy."
Mendis coconut brandy is distilled from the essence of the coconut flower in French pot stills and matured for a minimum of 2 years in Hamilla wood casks. Mendis has a subtle taste of coconut with a velvety sweet texture and unmatched smoothness. The product can be experienced neat or on the rocks and offers limitless options for mixing as a clear spirit.
The Mendis name itself is steeped in 60 years of tradition associated with the premium spirits market in Australasia, where it is known for its unparalleled commitment to quality and perfection.
Mendis International is backing the pre-launch of Mendis coconut brandy with a web promotion being released on March 19th. Mendis will have street- level marketing campaigns focused in the New York City area and will continue to support the brand's launch with a unique promotion running through 2007 into 2008. Mendis coconut brandy will be available for sale in Fall 2007 in 750ml bottles.
