McDonald's Reports October Comparable Sales
11 Nov 2013 --- McDonald's Corporation today announced that global comparable sales increased 0.5% in October. Performance by segment was as follows: •U.S. up 0.2%, •Europe up 0.8%, •Asia/Pacific, Middle East and Africa (APMEA) down 2.8%.
"Around the world, we are focused on providing the menu quality and choice, customer service and affordability that are the hallmarks of the McDonald's experience," said McDonald's President and Chief Executive Officer Don Thompson. "We remain confident in the fundamental strength of the McDonald's System and our ability to drive initiatives that will deliver the greatest benefit for our customers."
In October, U.S. comparable sales increased 0.2% with results for the month supported by the featured Mighty Wings and Pumpkin Spice Latte limited-time offers and introduction of the new Premium Southwest McWrap. Performance for the month was dampened by comparison against the October 2012 Monopoly promotion and ongoing competitive activity. Moving forward, the U.S. is intent on strengthening its underlying business momentum by evolving its everyday value options and balancing that with proven core favorites and relevant promotions that will add excitement and variety.
In Europe, October's comparable sales increased 0.8% as positive performance in the U.K., France and Russia was somewhat offset by negative results in Germany and other markets within the challenging eating-out industry. Europe's overall performance continues to be supported by a comprehensive approach to driving demand through reinvigorated value platforms, rotation of popular seasonal food events and enhancement of key daypart opportunities.
Comparable sales in APMEA declined 2.8% in October driven primarily by negative results in Japan. Across the region, McDonald's is striving to improve performance by providing consistent value offerings, accelerating growth at breakfast and leveraging brand extensions - drive-thru, delivery, kiosks and McCafé - to enhance the service and convenience of the customer experience.
Systemwide sales for the month increased 1.5%, or 3.0% in constant currencies.
