Marketing Push for Midori
17 Sep 2015 --- Leading melon liqueur brand, Midori – part of Maxxium UK – has embarked on a strategic digital and PR campaign aimed at increasing brand growth, awareness and consumer trial.
Designed to broaden the appeal of Midori, activity will seek to build audience awareness and create an emotional brand connection with 18-25 year old fashion and beauty conscious consumers.
Activity will be driven by a strategic marketing push, which will be supported with media and influencer activity until March 2016.
To kick things off, the brand has launched its first UK wide Twitter account and reinvigorated its existing social media platforms with new creative content, fan acquisition and interaction.
Nick Barker, brand manager – liqueurs, at Maxxium, said: “We’re really excited to be upping our digital game and re-establishing Midori’s position as a fun, young brand.
“Midori is driven by its fans and we want to continue to excite them and give them more opportunities to explore and enjoy the brand. Our audience lives for great times with friends and love making lasting memories. By tapping into our core target’s interests and playing in her spaces, we want to strengthen fans emotional connection with Midori.”
Midori is a melon liqueur with an ABV of 20% – the perfect premium ingredient for creating classic cocktails with a twist and simple long drink serves. Officially launched in 1978 at New York’s Studio 54 with the ‘Japanese Gin & Tonic’ – it quickly gained popularity and has grown to become a must-have for any cocktail.
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