Lipton Introduces New Line of Premium Pyramid-shaped Teas

20/09/06 For today's consumers, luxury needs to be accessible and affordable. According to Iconoculture, a leading consumer research and strategic advisory firm, consumers are looking for handcrafted, unique objects and services that express personal style and are seeking luxury experiences without the luxury price tag. In response to this increasing demand for premium products and experiences at accessible prices, Lipton, the world's leading tea brand with a unique expertise in growing, purchasing and blending the best teas, is introducing a new line of premium teas. Lipton Pyramid Teas are made with innovative, pyramid-shaped, gossamer tea bags that allow the long leaf tea and real pieces of fruit more room to infuse for greater aroma, color and taste. This is the first premium tea of its kind offered in mass-market retail and grocery stores. Similar premium teas can only be found at online shopping sites at ultra premium prices.

"Luxury is dovetailing with the idea that tea has become a lifestyle category realizing the power that design, beauty and authenticity can bring. Much like how a sommelier brings luxury and status to wine selection, drinking and choosing a tea can now be elevated to that status," said Judy Ramberg, Consumer Strategist Food & Beverage for Iconoculture. "A tea bag works fine, but a silk pyramid or tea-bud blossom looks fine. Serious tea drinkers gravitate toward packaging and products that emphasize the inherent grace in taking a cup of tea. Today, tea is a lifestyle choice. Elegant restaurants punctuate meals with serene tea ceremonies; diners want to replicate that experience at home."

Each flavor of Lipton Pyramid Teas is a unique blend of long leaf tea, real pieces of fruit, herbs and other natural flavors that create one-of-kind taste experiences. Handpicked from the top two leaves and a bud of the tea plant, the long leaf tea unfurls in the revolutionary tea bag not only creating an authentic tea experience but also ensuring the natural antioxidant power of the whole tea leaves. Heightening the experience, each unique blend offers up sweet aromas as you open the box, steep your tea and taste the rich, delicious flavors.

"As the world leader in tea, Lipton is proud to bring the premium tea experience to consumers everywhere, " says Patricia Zenobi, Unilever Marketing Director, Lipton U.S. "Each flavor of Lipton Pyramid Teas is specially blended by Lipton's Royal Estates Tea Masters and the unique pyramid bag allows the tea to flow freely for a truly authentic tea infusion. From the pyramid-shaped tea bags to the rich aroma to the decadent taste, Lipton Pyramid Teas are like no other teas available in your local grocery or retail store."

Lipton's Royal Estates Tea Masters have specially crafted each blend to marry the base tea with 100 percent natural flavors that create an extraordinary taste experience. Using delicious flavors such as Vanilla Caramel Truffle, Island Mango and Bavarian Wild Berry mixed with black, white, green and red teas, Lipton is making the following flavor sensations available to consumers:

Lipton Pyramid White Tea with Island Mango and Peach

First discovered in the Fujian province of China, Lipton Pyramid White Tea is plucked by hand from the tips of tea buds before the tea leaf blossoms, to preserve the natural goodness of the whole leaf. It is then infused with the fresh fruit flavors of sweet mango and ripe peach.

Lipton Pyramid Green Tea with Mandarin Orange

Green tea was discovered five thousand years ago in China by Emperor Shen Nung, who consumed green tea for its healthful properties. Plucked by hand and gently steamed, Lipton Pyramid Green Tea is blended with the tart bite of mandarin orange and real pieces of peach and mango.

Lipton Pyramid Red Tea with Harvest Strawberry and Passionfruit

Red Tea comes from South Africa's rooibos plant. Explorers first discovered red tea centuries ago in Africa, where it was consumed as part of a balanced diet. Now Lipton offers you the sweet taste of red tea, with the bright flavors of ripe strawberry and exotic passionfruit together with the long leaves of Lipton Pyramid Red Tea.

Lipton Pyramid Black Pearl Tea

Lipton Pyramid Black Pearl Tea is grown on the highest-elevation tea estates in Sri Lanka, known around the globe for the purity of their tea leaves and their robust flavor. Gently plucked by hand, the long leaves of Lipton Pyramid Black Pearl Tea remain true to the natural state of the tea leaf.

Lipton Pyramid Bavarian Wild Berry Tea

Lipton Pyramid Bavarian Wild Berry is handpicked from only the top two leaves and a bud to tantalize the senses with its vibrant flavor and robust aroma. Long leaf tea with real pieces of blackberries, raspberries and blueberries combine to bring a robust tea drinking experience to life.

Lipton Pyramid Vanilla Caramel Truffle Tea

Smooth and indulgent, Lipton Pyramid Vanilla Caramel Truffle Black Tea ignites the senses with its satisfying taste and delightful aroma. Our long cut tea is packaged with natural vanilla flavor and real pieces of caramel to satisfy even the most discriminating palate.

Lipton Pyramid Teas are available nationwide with a suggested retail price of $3.49 for a 20-count box.

Lipton Pyramid Teas & the Healthy Beverage Guidelines

In 2006, the American Journal of Clinical Nutrition published Healthy Beverage Guidelines proposed by a panel of nutrition experts to help consumers choose healthy beverages as part of a balanced nutritional diet. Water and tea were recommended more than any other beverage. The Guidelines recommend up to 8 eight-ounce servings of unsweetened tea and up to 4 eight-ounce servings of tea with calorie-free sweetener.New Lipton Pyramid Teas are a great way to incorporate one of the healthiest beverage options possible into your daily routine without compromising satisfaction or indulgence.