life'sDHA Featured in Second Product Launch from British Biologicals
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life.
10/08/07 DHA omega-3 innovator Martek Biosciences announced that its flagship product, life'sDHA, is now featured in new Kids-Pro Nutrition Drink, a product of British Biologicals, an India based nutraceutical company. Designed to meet the nutritional needs of growing children, each 100 g. container of Kids-Pro is fortified with 100 mg. of life'sDHA, a vegetarian form of DHA omega-3 important for brain, eye, and nervous system development in infants and children. New Kids-Pro Nutrition Drink is designed to provide children with nutrients that they may be missing in their daily diets, such as amino acids, whey protein, vitamins and minerals. Available in three flavors: strawberry, chocolate, and vanilla, Kids-Pro is available at select retailers throughout India.
"We are pleased to be working with British Biologicals on this second product launch. New Kids-Pro is now providing children with the opportunity to benefit from life'sDHA along with other key nutrients for health," said Steve Dubin, Martek's CEO.
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in their diets. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye function, and there are studies currently underway to investigate its role in decreasing the prevalence of certain neurological disorders.
Martek's life'sDHA is unique in the market because it is derived from a sustainable and vegetarian source. Made from microalgae under tightly controlled manufacturing conditions, life'sDHA is free of oceanic contaminants that may be present in certain fish or fish oils. Microalgae are the only vegetarian source of DHA omega-3, the key omega-3 for brain and eye development and function.
