life’sDHA Featured in New Francesco Rinaldi ToBe Healthy Pasta Sauces
“The Francesco Rinaldi ToBe Healthy launch illustrates yet another family-friendly product category that successfully incorporates life’sDHA, a trusted, vegetarian source of DHA for brain, eye and heart health benefits.”
2 Mar 2010 --- DHA omega-3 innovator Martek Biosciences Corporation announced that it's flagship product, life'sDHA, is featured in the new ToBe Healthy pasta sauces from Francesco Rinaldi. This is the first pasta sauce with life’sDHA available to U.S. consumers.
Featuring four varieties Tomato & Basil, Garden Vegetable, Garlic & Onion, and Spicy Marinara Francesco Rinaldi ToBe Healthy pasta sauces have earned certification from the American Heart Association, as well as the Good Housekeeping Seal of Approval. Francesco Rinaldi ToBe Healthy pasta sauces will be supported by a national marketing campaign including print, interactive and broadcast advertising, and will begin appearing on store shelves in February.
“We are pleased to see the launch of the first pasta sauce with life’sDHA from Francesco Rinaldi, a recognized brand for more than 30 years,” said Joe Buron, vice president of sales and marketing for Martek. “The Francesco Rinaldi ToBe Healthy launch illustrates yet another family-friendly product category that successfully incorporates life’sDHA, a trusted, vegetarian source of DHA for brain, eye and heart health benefits.”
“This new line represents our company’s commitment to producing food products that contribute to better eating and healthier living,” said Edward Salzano, COO/Executive Vice President, LiDestri Foods.
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in the diet. Scientific reviews highlight the importance of DHA omega-3 in proper brain and eye development and function. Yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world.
Fish are often incorrectly thought to be the only source of DHA omega-3. However, life'sDHA offers a trusted, vegetarian form of algal DHA that contains no oceanic pollutants and toxins. Fish are an abundant source of DHA because of the DHA-rich microalgae in their food chain; life'sDHA is derived from microalgae and produced in an FDA-inspected facility, from start to finish, using a sustainable source that does not deplete ocean resources. life'sDHA is found in numerous foods, beverages and supplements for people of all ages. It is also the only source of DHA used in U.S. infant formula and is available in more than 95 percent of the formulas on the U.S. market.
