12 Sep 2016 --- The food industry is moving away from globalization and heading towards a more local, traditional and cultural approach, according to Frutarom. Having been heavily established since 1933 in the flavors and fragrance sector, Frutarom is rapidly developing global flavors and ingredients, placing themselves as a leading competitor within the market. FoodIngredientsFirst caught up with Maider Gutierrez, Marketing Manager at Frutarom Health, who described the current market as more demanding than ever.
