12 Jan 2017 --- Kellogg is banking on a startup which sells superfood bars and herbal teas being a success of tomorrow. Kellogg has spearheaded a $4.25m funding in Kuli Kuli, the California-based startup whose superfood bars are all moringa-based products. Moringa is a plant protein which includes all nine essential amino acids. It was discovered by Kuli Kuli founder Lisa Curtis who discovered it while volunteering with the Peace Corps in Niger, West Africa. Kuli Kuli products are now sold in more than 3,000 stores and national retailers in the US.