Kellogg Launch Corporate Responsibility Report in Celebration of World Environment Day
06 Jun 2017 --- Closely following World Environment Day yesterday (June 5) breakfast cereal giants Kellogg is celebrating its achievements and focus towards the environment with the launch of its ninth Corporate Responsibility Report. Entitled “Nourishing Families so They Can Flourish and Thrive”, the report shows how the company cares about making a positive difference in the lives of people and the environment, according to the Kellogg Company.
It says Kellogg’s is passionate about nourishing with its foods, nurturing the planet and feeding people in need, something that is reflected in the company’s daily work.
“Every day, Kellogg employees work together to fulfill our vision of enriching and delighting the world through foods and brands that matter,” says Kris Charles, Senior Vice President, Global Corporate Affairs, Kellogg Company.
“The reason these brands matter goes beyond the fact that we make delicious, high-quality foods. We're a company with a heart and soul, focused on making a difference while responsibly growing our business. We're proud to share information about how we are Nourishing With Our Foods, Feeding People In Need and Nurturing Our Planet, all while Living Our Founder's Values.”
Kellogg’s says one of the ways it achieves this is to work very closely with the farmers who grow the ingredients the company uses.
“Around the world, there are 570 million farmers, both large and small. Globally, the vast majority own or work on very small farms of less than one hectare. They are smallholder farmers who often lack the opportunities needed to enable them to reach their highest potential. They lack access to sustainable agriculture practices that can increase their yields and incomes, while also protecting the environment,” Kellogg’s says.
It is working to support 500,000 farmers and their families through an initiative called Breakfasts for Better Days and have commitment to create three billion “better days” for people around the world by 2025.
“We’re particularly focused on how we can help smallholder, and especially women, farmers. Already, we have reached 294,000 farmers through our programs,” adds the company.
Feeding People in Need
Through its Breakfasts for Better Days commitment the company is donating 2.5 billion servings of food to people in need and, expanding breakfast programs to reach two million children around the world. Already, these efforts are making a difference by providing breakfast to the one in seven kids in Australia who otherwise go without through The Kellogg Australia Breakfast Buddies program.
In addition it is helping to expand US school breakfast programs by funding the infrastructure schools need to provide breakfast to all students through innovative breakfast-in-the-classroom and grab-and-go models. It is also supporting breakfast programs that reach 3,400 children in Colombia and funding a kitchen and catering facilities at a primary school in Cairo, Egypt where previously unemployed mothers of children at the school are trained to cook breakfast for 600 students each school day.
“Kellogg has a long-standing commitment to being a responsible corporate citizen,” says John Bryant, Chairman and CEO. “We understand that the decisions we make have far-reaching consequences and we work hard to make a positive impact on the people and places we touch.”
