Kahlua Announces the Debut of Two Exotic New Flavors
Made with a rich blend of coffee liqueur and the natural essences of Vanilla and Hazelnut, these luscious new flavors may be enjoyed over ice, or as a modern twist on signature Kahlua cocktails, such as the Kahlua White Russian.
16/03/07 Kahlua, the number one coffee liqueur in the world, announced the debut of two new exotic flavors, Kahlua French Vanilla and Kahlua Hazelnut, available in stores in the United States beginning in May, 2007. The new flavors will be available outside the United States in the fall of 2007. Kahlua French Vanilla and Kahlua Hazelnut are indulgent additions to Kahlua's portfolio, which already includes the original Kahlua coffee liqueur, Kahlua Especial, Kahlua Ready-To-Drink, and Kahlua Drinks-To-Go cocktails.
Made with a rich blend of coffee liqueur and the natural essences of Vanilla and Hazelnut, these luscious new flavors may be enjoyed over ice, or as a modern twist on signature Kahlua cocktails, such as the Kahlua White Russian.
"The French Vanilla and Hazelnut flavors are the perfect indulgent complements to Kahlua's rich coffee flavor," said Cyril Claquin, Senior Vice President, Global Marketing & Sales, Malibu-Kahlua International, the Pernod Ricard-owned company that shapes the brand's global strategy. "French Vanilla and Hazelnut flavors consistently rank as favorites among our consumers, and we are confident that they will enjoy indulging in these two new exotics."
Kahlua French Vanilla is a careful blend of premium vanilla married with the original Kahlua taste experience to create a smooth, sweet sensory indulgence. Kahlua Hazelnut has a gently roasted hazelnut flavor that makes for a rich and decadent taste that enhances Kahlua's unique taste profile.
The launch of the two new flavors is Kahlua's biggest innovation in the last decade and the first since the brand was acquired by Pernod Ricard in late 2005. "Kahlua receives priority attention within our premium portfolio, and we are confident that the new flavors will fuel the brand's momentum," said Virginia Morris, Kahlua Brand Director at Pernod Ricard USA. Morris said, "The new flavors will be supported through a TV advertising campaign that will create over 500 million impressions, in-store sampling, point-of-sale materials, a consumer sweepstakes, and public relations efforts, including a campaign featuring food and wine expert Ted Allen of "Queer Eye for the Straight Guy," "Iron Chef America," and "Top Chef." Kahlua French Vanilla and Kahlua Hazelnut will be available in 50ml, 750ml, and 1L sizes.
