Just in Time for the Holidays, Unibroue Introduces Éphémère Canneberge, a Refreshing Beer Enhanced with Festive Cranberries

19 Nov 2014 --- Unibroue, one of the most highly awarded breweries in North America, with world-renowned brands including La Fin du Monde, Blanche de Chambly, 17 Grande Réserve, Terrible and Maudite, is proud to introduce its latest seasonal release, Éphémère Canneberge, a unique beer enhanced with the refreshing tartness of ripe cranberries.

As its name suggests, Éphémère is an ephemeral ale that comes and goes with the seasons. It was developed as a series to feature a seasonal fruit in a refreshing, lightly spiced white ale. It first appeared in the Spring of 2001 and has since been celebrated on a variety of seasonal fruit ales featuring apple, cranberry, blackcurrant, peach, and raspberry. Ten years after its first introduction, the cranberry version is making its long-awaited return to the U.S. market in 2014. Of course, this new Éphémère will only be available for a limited time.

"I'm especially proud to say that we are one of the few breweries in the world to referment 100% of our ales directly in the keg, one keg at a time. This is also the case for our Cranberry Éphémère," says Brewmaster Jerry Vietz. "This festive version of the Éphémère is a white ale flavored with fruit and spices, with fine bubbles and a white lacy head. It has a delicate cranberry flavor, with just the right balance of sweetness and acidity."

"Our Cranberry Éphémère is a great addition to holiday get-togethers", says Sylvain Bouchard, Unibroue's Beer Sommelier, "blending in perfectly with traditional Thanksgiving flavors. Surprise your guests with this delightfully refreshing beer. Serve Cranberry Éphémère with triple-cream cheese, poultry, or chocolate desserts with berry coulis, or try our succulent Cranberry Éphémère Pork Roast."

The new Cranberry Éphémère is now available as a limited time offer seasonal release in the United States, in 750 mL bottles and on tap in various bars and restaurants — but only while supplies last. Now is the time to bring new flavor to your Holiday celebrations.