Jones Soda Enters Exclusive 5-year Distribution and Manufacturing Agreement with National Beverage

20/09/06 Jones Soda Co., today is pleased to announce that it has signed an exclusive 5 year distribution and manufacturing agreement with National Beverage Corp. of Ft. Lauderdale, Florida for its 12 ounce cans of Jones Soda and 16 oz. Jones energy beverages for the entire US market.

Jones will identify and secure retailers across the United States for its premium carbonated 12 ounce soft drinks and 16 ounce Energy drink products. Using concentrate supplied by Jones, National Beverage will both manufacture and sell on an exclusive basis the products directly to retailers starting in 2007.

Peter van Stolk, President and CEO stated, "We are very pleased to enter into this agreement with National Beverage, and the growth opportunities it presents for both companies. The $66 billion dollar CSD category has not had a tremendous amount of innovation over the past few years, however this relationship truly allows Jones and National Beverage to provide retailers on a national basis with Jones Soda, a premium CSD Brand that has been built on innovation and consumer interaction."

Mr. van Stolk continued, "National Beverage is an industry leader in the development, production and distribution of beverages throughout the United States. They are known for their long tradition of distributing quality brands, including Shasta and Faygo soft drinks, LaCroix sparkling water, Everfresh juice and drinks and RipIt energy products through a hybrid distribution system utilizing 13 company owned manufacturing plants strategically located across the country. With their infrastructure and our premium brand position, we will have the platform to provide retailers with a unique profitable offering in the CSD category starting early in 2007. "

Mr. van Stolk concluded, "This strategic partnership is an important growth platform for both our companies, and we are very excited to be working with Joseph Caporella, President of National Beverage, and the team of professional beverage executives that make up National Beverage to lead us to execute against our objectives."