Jer's Handmade Chocolates Puts on a Happy Face Customer Smiles Patented Down to the Box

The latest branding effort further solidifies Jer's spot in the gourmet confections market by creating a recognizable feature that's exclusive to the company.

14/01/08 Jer's Handmade Chocolates have been making people smile for more than 5 years. The award winning gourmet peanut butter confections now reside in a distinctively shaped box dubbed the "double grin box," which just recently passed patent approval.
"When people try our chocolates for the first time, it brings a smile to their faces -- and to everyone in our company," said Jerry Swain, founder of Jer's Handmade Chocolates. "Now, our patented design emulates those smiles twice -- on our 'double grin' boxes."

The latest branding effort further solidifies Jer's spot in the gourmet confections market by creating a recognizable feature that's exclusive to the company.

"We are extremely excited to receive the final word on our uniquely shaped box," said Swain. "This reaffirms our commitment to provide exclusive, elegant products to our customers."

The new packaging adds another new and unique characteristic to the Jer's confection line. The packaging appeals to the eye, and the candy inside - handmade in small batches to ensure freshness and quality -- has unmatched taste appeal.

"Our gourmet chocolates are lovingly made in small quantities," said Swain, "to capture the subtle nuances of great taste. You get all the taste of making it yourself--without the mess."

The "double grin" box is also designed to attract customers to the sweet treats inside. They'll find that the world class flavors within - made without added preservatives or fillers - bring smiles to the faces of children and adults. And the company's specially packaged gift combinations will light up recipients' faces.

The distinctively shaped package will be used throughout the firm's product line and on many of its marketing and promotional materials. As Swain observes, "It has become part of who we are."