14 Mar 2013 --- Jameson, the UK’s No.1 selling Irish whiskey, continues to build on the success of its 2012 St Patrick’s Day activity by launching its ‘St Patrick’s Live’ celebrations – a programme of activation that will allow the trade to offer a premium take on St Patrick’s Day. The initiatives will raise the profile and increase awareness of Jameson, ensuring high visibility at this key trading time but also keeping the brand front of mind with consumers for the rest of the year.
