Jaffa Select Renovates its Image

The package is developed according to the world design tendencies, and looks like original composition of fresh juicy fruit sharply standing out against the dazzling white background.

20/10/08 At the beginning of October JAFFA SELECT will be represented in conceptually new modern design. The package is developed according to the world design tendencies, and looks like original composition of fresh juicy fruit sharply standing out against the dazzling white background. The new design supports Jaffa Select image as a premium innovative brand for successful active people, therewith helping the brand to remain interesting for the consumers.

The new design is going to turn Jaffa Select into the real eye-catcher on the shelves. The innovation is expected to increase the amount of test- and re-purchases and appeals to bring more Jaffa Select loyal consumers.

The changes were made not only in design but also in qualitative characteristics of the product. Now fruit selection in production is really thorough. As a result of the last comparative Jaffa Select juices degustations, Vitmark technologists have substantially improved gustatory features of the product. Due to the new recipes Jaffa Select juices have become richer and more delicious.

Being a new brand, Jaffa Select made a breakthrough in January 2006, offering the consumers the premium product in the modern format, thus setting a new standard on the Juice Market.

Jaffa Select re-designing will be attended by an advertising campaign on TV, magazines, and special promoting events.

As before Jaffa Select juices are filled in 1L and 0,5L tra Prisma cartons and 0.25L twist-off bottles. The assortment line is represented by 12 variants including unique orange-grapefruit and banana-strawberry tastes.

CV "Vitmark-Ukraine" is one of the leading Ukrainian juice, nectars, juicy drinks, baby food, puree and concentrates producers ( "Jaffa", "Jaffa Select", "Jaffa Natura", "Jaffa FreshUp", "Jaffa Selected Fruit", "Jaffa Viva", "Jaffa Ice Tea", "Jaffa Apple Chips", "Odessa Baby Food Cannery", "Aquarte"). Vitmark company was founded in 1994, and now owns over 22% of Ukrainian Juice Market. Last year the company’s turnover made about 724 million UAH.