Jack Daniel’s Celebrates the #spiritofjack this September

27 Aug 2014 --- Jack Daniel was born sometime in September, the exact date lost to history. However, the brand is celebrating the whole month of September with a marketing campaign to encourage consumers to get together to share their own stories and celebrate their own way, through ‘Jack’s Birthday: Your Party’.

The campaign spans digital and PR activity, helping to raise awareness of Mr. Jack’s Birthday story across the UK. The brand is supporting 100 depots across the country with branded Jack Daniel’s trucks housing bottles, promotional offers and POS for independent retailers to drive visibility throughout the month of September.

It is also investing in a bespoke channel promotion in nearly 3,000 stores that includes price promotions and POS products.

Purchase of Jack Daniel’s, the birthday POS items are available to managed convenience retailers and includes a range of items to drive in-store visibility including shelf talkers, window bills, price barkers and drinks serve leaflets. Using the brand’s iconic black and white style, with the ’Jack the man’s’ image printed on the front, the latest POS offering helps drive sales for retailers throughout September.

Crispin Stephens, trade marketing Manager at Jack Daniel’s, said: “Now into its 15th year the birthday campaign has become hugely compelling to both the trade and consumers. The depot displays and managed convenience POS activation are designed to drive visibility and  in combination with the ATL advertising, PR and social media campaign will ultimately help drive sales ahead of the Christmas trading period for wholesalers and retailers.”