Jack Daniel Distillery Announces Limited Test Launch of “Tennessee Fire”

12 Mar 2014 --- The Jack Daniel Distillery announced it will test a new red hot cinnamon spirit called “Jack Daniel’s Tennessee Fire,” beginning in April.

Crafted with Jack Daniel’s Old No. 7 whiskey and naturally infused with a proprietary red hot cinnamon liqueur for a smooth and delicious taste, Jack Daniel’s Tennessee Fire will be available in three states – Oregon, Pennsylvania and the distillery’s home state of Tennessee.

Based upon the tremendous success of Jack Daniel’s Tennessee Honey and the explosive popularity of the flavored whiskey category, distillery officials said they wanted to offer existing and new friends another Jack Daniel’s flavor option.

“The flavored whiskey category continues to grow and we think the time is right to offer our Jack Daniel’s Old No. 7 whiskey with the heat and spice of our own red hot cinnamon liqueur,” said John Hayes, Senior Vice President, Managing Director of Jack Daniel’s. “We’re always listening to our friends and look forward to this test launch to let them try it, make sure it meets their expectations and then we’ll go from there. But we think they’re really going to like it.”

Jack Daniel’s Tennessee Fire will be available at 70 proof and priced in line with Jack Daniel’s Tennessee Honey. Company officials did not give a timeframe for how long the limited market test of Jack Daniel’s Tennessee Fire will take place.