It's a Classic! Snapple Continues to Brew Up More Great Taste with the Launch of Snapple Classic Black Teas

 27/06/07 Snapple, Made from the best stuff on Earth, just got even better with the addition of Classic Black Teas to brand's "Good for You" line of beverages. The new Classic Black Teas feature traditional hot tea flavors like English Breakfast, Earl Grey and Orange Pekoe that tea enthusiasts will love. The new line provides a distinctive and authentic tea experience that not only tastes good, but is also good for you.

Made with high quality ingredients, such as authentic black tea blends, real sugar and real honey, Snapple Classic Black Teas are available in three traditional flavors. English Breakfast, with a robust, full flavor and a touch of real golden honey, will awaken the senses. While the unique blend of Asian black teas and exotic bergamot orange in Snapple's Earl Grey, named for England's Prime Minister more than a hundred years ago, will leave your taste buds feeling like real British royalty! And, Orange Pekoe, imported to Europe years ago by a royal Dutch family called 'House of Orange,' is made with tender young tealeaf buds, offers the ultimate smooth tea sensation. Made with naturally brewed tea and lightly sweetened with real sugar, these genuine black tea blends contain only 35-40 calories per serving and offer protective antioxidants.

"Our new Classic Black Teas will provide consumers with a traditional hot tea experience in a ready-to-drink offering," said Bryan Mazur, vice president and general manager of the tea category for Cadbury Schweppes Americas Beverages. "The combination of quality ingredients and time-honored flavors found in the Classic Black Tea line result in a truly unique experience that is sure to please lovers of authentic English tea."

Snapple has already redefined the ready-to-drink category with teas that deliver functionality and great taste - from teas that boost metabolism (Regular & diet Green Tea) and contribute to a healthy immune system (Red Tea), to the lightest teas on Earth (White Tea), and now those that offer an authentic traditional tea experience (Classic Black Teas).

Snapple is the number one brand of Super Premium Teas and owns a 71 percent market share of the Super Premium Tea segment. The Super Premium Tea category is up 168 percent in 2007 and Snapple is responsible for 96% of that growth.

Snapple Classic Black Teas' taller, slimmer bottles provide an additional 1.5 ounces of revitalizing zest, allowing consumers to savor the authentic tea experience a little bit longer.