InBev, PepsiAmericas join hands to introduce Beck's in Poland
Would be available to consumers beginning July 4, 2005.
29/06/05 PepsiAmericas, Inc. and InBev have announced that they have entered into an exclusive partnership to sell and distribute Beck's(R) in Poland. Beck's(R) will be available to consumers beginning July 4, 2005.
The Polish beer market is an attractive one, with more than 30 million hectoliters - approximately 22 million barrels - and an annual growth rate of 4%, according to CANADEAN (an independent research company). The beer category in Poland is expected to continue to grow, as consumers increasingly trade up to higher quality premium beers - such as Beck's(R). PepsiAmericas operates one of the strongest sales and distribution networks in Poland which services more than 40,000 retail accounts, and will now make Beck's available to complement its already strong and growing portfolio.
Poland, which joined the European Union in May 2004, has a population of more than 38 million people.
