22 Jul 2024 --- High-protein claims are penetrating more diverse food and beverage categories across US supermarket shelves, from coffee and ice cream to bakery and snacks. Along with the expansion, new sources of the macronutrient are coming to the market, including canola, yeast and precision fermentation-derived whey proteins to meet higher demands for protein. Food Ingredients First spoke to ingredient suppliers on the show floor of IFT First in Chicago, US, which took place July 16 to 18, to understand the opportunities and challenges of protein fortification.
